How Much Should You Invest as a Ticket Broker?

The great thing about learning how to be a ticket broker is the startup capital required can be as little as one pair of tickets. You can choose to reinvest the profit from your sale back into your business and keep building.

If you’re new to the industry, there’s no need to invest $10,000 or more right out of the gate. Focus on learning the business and start small to minimize losses while you learn the ins and outs.

Once you’re familiar with the ticket business, feel free to invest as much as you’re comfortable with. The more you invest, the more potential for profit. But whatever your gameplan, always make sure you can pay off your credit card in full every month.

If you start carrying a balance on your credit card from tickets that haven’t sold, you’ll be losing any profit to interest charges you’ve incurred.

When those interest charges start racking up, it’s only natural to panic and start discounting prices on your inventory, just to pay the bills. Be smarter than that and don’t fall into that trap.

Don’t quit your 9-5 or drop out of college to do this full time out of the gate. Success doesn’t happen overnight, and becoming a ticket broker isn’t a get rich quick scheme. Being a successful entrepreneur takes hard work, consistency, and time.

Your credit card bill rolls around every month whether you’ve sold your inventory or not, so don’t get in over your head. If you can’t succeed in this business with a few hundred dollars, what makes you think you’ll be successful with $10,000 capital? The great thing about becoming a ticket broker is you can start small and build on your wins.

Becoming a ticket broker works for every budget. To start out, how much can you afford to invest?

Beginner: Investing Less than $1k

Look to buy Broker and Ai Recommended tickets under $50 in the upper sections, non-premium, and general admission seats.

Broker recommended tickets are indicated by the flame icon in the Box Office Fox On Sale List. Artificial intelligence recommended tickets are indicated by a gold robot icon.

Buy conservatively. Only buy in markets that you know, such as your hometown, and only buy events you yourself are a fan of so you understand the landscape. Buy tickets for your favourite artists and sports teams that you absolutely know have a strong fan base and sell out consistently.

Intermediate: Investing Between $1k and $5k

Look to buy beginner tickets (as mentioned above), plus experiment with different types of shows. Be ok with taking a loss as you learn more about the business. Invest in front row upper sections, lower bowl seats, and back floor seats.

Advanced: Investing Over $5k

Look to buy intermediate tickets (as mentioned above), plus look to buy premium seats close to the stage. At this point you should be buying multiple sets of tickets or hitting the ticket limit for shows you believe will do well in.

At this point, you’ll also have multiple credit cards with different billing addresses, and a team of ticket pullers who are helping you to buy tickets from different IP addresses.