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Elrow Ibiza

[UNVRS]

San Rafael, Ibiza

Sep 13 Sat • 2025 • 11:30pm

Dance/Electronic
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$80-$90
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[UNVRS], San Rafael, Ibiza

Elrow Ibiza at the [UNVRS], San Rafael, Ibiza

Presale Passwords & On Sale Times

Elrow Ibiza

Public Onsale   Dec 19 Thu 2024 9:00pm to Sep 13 Sat 2025 8:00am

Tour Schedule

Elrow Ibiza

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Wikipedia Bio

Elrow
FormationJune 9, 2010; 15 years ago (2010-06-09)[1]
TypePrivately held company
HeadquartersBarcelona, Spain
ProductsElrow Music (label)
Servicesevent management and music festivals
President
Vicenç Martí
CEO
Juan Arnau Lasierra
Cruz Arnau Lasierra
Websiteelrow.com
elrow's official mascot, Rowgelia, posing with Florida 135 employees.

Elrow (stylized elrow) is a Spanish company that organizes electronic dance music events internationally and specializes in Techno and House music. Its headquarters are in Viladecans, south of Barcelona. According to the company itself, they have held more than 150 events, in 67 cities in 26 different countries, with a total of 2.3 million attendees and 800 DJs (2016).[2]

elrow is a family business, since there have been six generations of the Satorres-Durán-Arnau family that have dedicated themselves to leisure, since the Café Josepet in Fraga opened in 1870.[3]

elrow parties have managed to differentiate themselves from other similar events by including numerous artistic and festive elements (confetti, costumes, inflatables, makeup, decoration, props, performances...) with an immersive effect, which has earned their parties ratings like "hedonistic",[4][5][6] "colorful",[7][8] "crazy",[9][10] and "extravagant".[11][12] Sometimes they even include recreational items like Springboards, slides, or ball pools. More than 100 actors participate in a single event, including acrobats, Clowns, jugglers, stilt walkers...[13] In addition, each event is marked by a theme (for example, the April Fair of Seville, the Mexican Día de Muertos or the American Old West), so all the decoration and costumes are focused on it, and attendees are encouraged to dress according to the theme.

In 2010 they changed their name to the current one and adopted a new business model, that of "traveling parties", whereby their events stopped having a single physical location, to start organizing parties all over the world: Asunción, Brighton, Cairo, Cape Town, Dubai, Florence, Frankfurt am Main, London, CDMX, Miami, Montreal, Moscow, Phuket, Shenzhen, Taipei, Tokyo, Venice... and some fifty more.[14]

The current president of the company is Vicenç Martí, the CEO is Juan Arnau Jr. and the creative and marketing director is Cruz Arnau, his sister. Both are co-founders of elrow and children of Juan Arnau Sr. The board of directors includes James Barton (CEO of Superstruct E.) and Roderik A. Schlösser (CEO of Providence Equity London) since the association with Superstruct Entertainment in 2017.[15]

elrow's official mascot is a yellow chicken in lilac clothes named Rowgelia.[16]

  1. ^ Torres, F. (23 May 2019). "elrow celebra su noveno aniversario" (PDF). elrow. Retrieved 18 June 2021.
  2. ^ "elrow Press Kit (pdf)" (PDF). elrow. 2016. Retrieved 18 June 2021.
  3. ^ Usher, Tom (19 July 2016). "Más de un siglo de fiesta: la historia de elrow". Vice (in Spanish). Retrieved 18 June 2021.
  4. ^ Jocan (31 January 2017). "Waterland: Pullmantur Cruceros te invita a su fiestón en alta mar". OK Diario (in Spanish). Retrieved 18 June 2021.
  5. ^ Huerta, Karla Mariana (30 September 2019). "KAOS GARDEN, la experiencia inmersiva de Okuda y elRow". All City Canvas (in European Spanish). Retrieved 18 June 2021.
  6. ^ Casero, Héctor (3 October 2019). "El artista que puso color a la falla municipal lleva al Bosco a la electrónica". Levante (in Spanish). Retrieved 18 June 2021.
  7. ^ "LOS40 Dance te invita a elrow'art en Fabrik (Madrid)". LOS40 (in Spanish). 19 February 2020. Retrieved 18 June 2021.
  8. ^ "Lineup elrow 2019 para el Triángulo de las Rowmudas". WebAdictos (in Spanish). 13 March 2019. Retrieved 18 June 2021.
  9. ^ "Boletos Elrow". StubHub México (in Spanish). Retrieved 18 June 2021.
  10. ^ "Singermorning, temática de Elrow el 7 de junio en Origen Fest". Mallorca Diario (in Spanish). 6 February 2020. Retrieved 18 June 2021.
  11. ^ "El evento electrónico 'Elrow' llega por primera vez a Colombia". Colombia.com (in Spanish). 21 February 2018. Retrieved 18 June 2021.
  12. ^ "La extravagancia más divertida de elrow desembarca hoy en Ushuaïa Ibiza Beach Hotel". Periódico de Ibiza y Formentera (in Spanish). 7 August 2019. Retrieved 18 June 2021.
  13. ^ "Rowgelia is looking for new talents!". elrow (in Spanish). Retrieved 18 June 2021.
  14. ^ "Eventos pasados". elrow (in Spanish). Retrieved 18 June 2021.
  15. ^ "Elrow partners with superstruct entertainment to accelerate growth". elrow. 2017. Retrieved 18 June 2021. As a result of the partnership, elrow will now have a Board of Directors formed by four members, two of them representing Superstruct, James Barton (CEO of Superstruct) and Roderik Schlosser, as well as Juan Arnau Jr as CEO and Vicenc Marti as President.
  16. ^ "Rowgelia – Events". AllEvents (in Spanish). Retrieved 18 June 2021.

Source: Wikipedia